Concept Screening

With decades of experience helping businesses brining the right ideas to the marketplace, Daccle can help you to select commercially viable concepts, whether in terms of revenue, margin or ease of producing, through concept screening. Concepts need to be evaluated on a wide range of potential criteria during the screening process. These will vary depending on the strategic intention of bringing the innovation to the market:

  • Credibility of the concept – as well as the credibility of the brand to provide it
  • The attractiveness of the concept
  • Price perceptions
  • Interest in and intention to purchase the concept
  • Effect of the concept on a brand’s positioning
  • Potential cannibalizing effect on existing purchases

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