Tracking
How does my brand develop and how effective are my communication efforts?
A lot of companies use brand trackers already for a long time. The questionnaires are mostly boring and take serious time for respondents to fill in. Changing to a different way of brand tracking is for many companies a giant step; but these companies have to realize that the reliability and validity is at stake; the non response is getting higher and higher and the amount of respondents with flatliners is increasing.
Smarter, shorter and multiple questionnaires suitable for mobile research in combination with in depth qualitative research gives you more reliable and valid insights about the development of your brand and the effectiveness of your communication.
We help our customers to customize their brand tracking program to match modern-day requirements: speed, relevance and the right KPI’s. Take the first step today to upgrade your Brandtracker!
