Daccle conducts pricing optimization research to help clients determine the most profitable price for their product or service. Pricing optimization is a powerful tool that can have a strong influence on profits and market share. For many businesses, a price change of a few percentage points can have a much larger effect on operating profits.
Conjoint, MaxDiff and discrete choice measure how consumers trade off price versus other attributes. A major disadvantage of these methods is that there is NO link with actual purchases/ sales.
Daccles has developed for pricing a sophisticated tool and analysis method for (new) concepts and products. VIT simulates the mind process of a consumer making his choices within a market perspective. Our VIT model predicts the market shares of a product with varying prices in a competitive setting. This means you are in control in getting the optimal price for maximum sales or the highest market share.
