Between 40% and 50% of online ads served by publishers are actually never seen by internet users, resulting in ineffective branding campaigns and a considerable waste of money for advertisers . This means the real CPM is twice as costly!
We are able to monitor your online campaign and measure the real effectivity of your campaign. This means:
- we register the viewability (how often have they seen the ad and how long).
- we register browser contacts and device contacts of actual persons and target groups. This means we can reach these persons at the same time for some additional questions.